Digital Traffic Management for Cetaphil Official Store

Digital Traffic Management for Cetaphil Official Store in some E Commerce during National online Shopping Day (Harbolnas). Media Buying for Harbolnas (National Online Shoping Day) Campaign.

Client & Challenges

National Online Shopping Day (Harbolnas) was an important annual event to increase product conversion through marketplace and e-commerce.

During Harbolnas, the product has the potential to reach its peak of the year, including Cetaphil’s skin care category for middle-mass market segment.

Cetaphil’s challenge in driving the campaign during Harbolnas was the intense media competition and ads placement that affected the cost per-click to be relatively more expensive.

The Solution​

Konner conducted media buying to increase traffic and encourage product conversion of Cetaphil skin care in 5 (five)different E-Commerce sites during the National Online Shopping Day (Harbolnas) 2017

Konner succeeded in optimizing the traffic to encourage Cetaphil’s product conversion in 5 e-commerce (Lazada, JD.ID, Sociolla, Blibli, dan Orami) through social media buying, display, and efficient & effective paid search.


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From 5 E-Commerce

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From 5 E-Commerce