Digital Campaign and Activation for Kerudung Sekolah Zoya
As one of the biggest headscarf brands, Zoya also launched a headscarf product, “Kerudung Sekolah Zoya”, for junior and senior high school female students.
Client & Challenges
As one of the biggest headscarf brands, Zoya also launched a headscarf product, “Kerudung Sekolah Zoya”, for junior and senior high school female students.
Kerudung Sekolah Zoya has strong competitors in its class as well as wide distribution network all over Indonesia.
This was a challenge for Kerudung Sekolah Zoya that was going to launch the first high-tech headscarf brand in the world, which is HEIQ tech anti-odour and perspirant.
Further challenge was also to make a new communication strategyfor Kerudung Sekolah Zoya with HEIQ tech by leveraging the right momentumand target.
The Solution
To promote the new product type of “Kerudung Sekolah Zoya”, Konner started improving Kerudung Sekolah Zoya’s digital asset by initiating #AktifBerhijab campaign; a campaign that encouraged Muslimah to be active and achieve more in life fearlessly and confidently
In grass root operation, Konner collaborated with Zoya to select school ambassadors for the product. Hundreds of female students registered (some are even high-achieving students), and some of them were selected as ambassadors, which then trained ina program called Zoyaphoria.
To drive the expansion of product knowledge and experience to the target market, Konner also established social media campaign, media buying, and web and optimizing Zoya’s online presence; all were integrated in the #AktifBerhijab a campaign.
Result During Two Days Event
Engagements
1
m+
Social Media Engagements
Impressions
1
m+
Social Media Impressions
Traffict
1
+
Website Traffict
reach
1
m+
Social Media
high school
1
Ambassador from BTL
Followers
1
k+
Influencer Supports
