The World Conference on Creative Economy (WCCE) was the first international conference in the field of creative economy initiated by the Indonesian Creative Economy Agency (BEKRAF). This activity has the theme #InclusivelyCreative or Creative for All
Client & Challenges
The World Conference on Creative Economy (WCCE) was the first international conference in the field of creative economy initiated by the Indonesian Creative Economy Agency (BEKRAF). This activity has the theme #InclusivelyCreative or Creative for All.
This idea derives from a belief that creative industry has brought a new era of businesses. It is no longer exclusive for those with huge capital, but has established a playing field for everyone to take a part in the emerging economy. As this was the first event, the challenge was how to create awareness to establish credibility of the event.
Digital publications for the WCCE event became an important choice because the economic growth was also supported by digital technology.
Some of the activities offered in the context of digital publications were the development of creative content in the form of games and info graphics. In addition, we also profiled attended key speakers from Indonesia and other countries. To show that being creative was indeed for all or #InclusivelyCreative, we also did profiling of the creative actors who were present and showcased the results of their creative products at side events. It also aimed to introduce the creativity richness of young people.
In addition, influencers meet-up activities were conducted together with BEKRAF involving Instagram influencers. This aimed to increase the amplification of activities and create content from third parties (third party endorsers). Influencers were also given special access for 3 days of activities. They were given the opportunity to attend seminars with important speakers from various countries. Influencers were also free to do live coverage of various major events, side events or exhibitions held. The quantity of influencers involved and the content produced was very important to achieve awareness.
Digital publishing activities that were effectively carried out for three days resulted in trending topics including: #KreatifuntukSemua
In addition to content management performance on WCCE's official social media, the content produced by influencers reached 290 videos and photos in 2 days during the event and also resulted in impressions reaching 3,155,102