project.

#DukungBersama
Digital Campaign and Crisis Mitigation of Annual Meetings International Monetary Funds (IMF) and World Bank Group (WBG) for Indonesia Communication Center (ICOM)
Client :
IMF
Project :
IMF
Year :
2018

Indonesian Communication and Informatic Ministry (MCI) required a campaign program to spread awareness on the Indonesian public about the country’s role as host for world’s biggest financial meeting : Annual Meetings IMF WBG 2018. The challenge is to provide integrated information regarding Indonesian agenda-setting. 

Client & Challenges

Indonesian Communication and Informatic Ministry (MCI) required a campaign program to spread awareness on the Indonesian public about the country’s role as host for world’s biggest financial meeting : Annual Meetings IMF WBG 2018. The challenge is to provide integrated information regarding Indonesian agenda-setting. Annual Meetings IMF WBG 2018 was a cross – sectoral event, it involved many governmental ministries – therefore it’s important to reduce negative opinion that might arise due to the previous memory of Indonesia’s 1998 economic crisis

The Solution

Indonesian Communication and Infomatic Ministry (MCI) initiated a one-stop service media center to accommodate information regarding  Indonesian agenda named ICOM. Konner developed the logo and visual identity to show the nature of the organization; uniting communication between ministres. 

We also did some brand activation in advanced to build positive supoort for the event through influencer gathering. The activity involved 60 influencers whose followers on instagram minimal 10.000. They’re given exclusive information and experience to give them perspective on how the Annual Meetings had positively helped local economy, in terms of tourism, coffee industry, SMEs and the increasing development of Indonesia’s digital economy. The influencer gathering produced more than 3000 video and photo contents from the influencers for 4 days. Influencer as the key opinion leaders in social media had succeeded in spreading positive message about Annual Meetings IMF WBG 2018  among the millennials. 

Activation also included a cooperation with @Jouska as one of the financial advisor to give feature story about event. All these activities are integrated inder one umbrella campaign #IndonesiaBangga


Result during 3 months : 

One of the concrete supports from the public during Annual Meetings IMF WBG 2018 was showed by these trending topics on twitter :

  • #IndonesiaBangga
  • #AM2018Bali
  • #Digi4Equality
  • #BaliFintech
  • #TerimaKasihBali

 

The result of digital performance :

  • 3.075.326 Social Media Reach
  • 181.296 social media interaction
  • 177.775 social media likes

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