Kemenkominfo – Asian Games 2018


Client & Challenges :

Towards Asian Games 2018 in Indonesia, The Ministry of Communication and Information is mandated to drive a digital campaign to gather public support for Indonesia as the host of Asian Games 2018.

The issue at hand in driving this campaign was to minimize any notion found in the public that Asian Games 2018 is only for the government and athletes.

The challenge of this digital campaign was to garner active public participation and support among the growing apathy against Asian Games 2018 in Indonesia.

 

What We Did

Konner initiated the digital campaign entitled #DukungBersama in the event of gathering massive public support for Asian Games 2018.

#DukungBersama is a movement initiated by developing a digital ecosystem that integrates social media campaign, marketing content, marketing influencers, below-the-line activities, media placements, social media buying, and community & public figures involvement.

#DukungBersama ‘s target outputs are User-generated Content from individuals, communities, schools, and public figures from all over Indonesia, to promote participation and massive public support for Asian Games 2018.

 

Result in 1 month:

  • An increase of 7500+ Followers in Instagram @DJIKP
  • 3400+Photo submissions
  • 1055+ Video submissions
  • 155 School Participations from all over in Indonesia, with 2200+ Video submissions
  • 225+ Article Submissions from 100 bloggers
  • Support from public figure and influencer with a total of 84m+Followers
  • 6m+Engagements, 55m+ Reaches, 120m+ Impressions