Petrokimia Gresik


Client & Challenges :

Petrokimia Gresik (PG) is one of the biggest and oldest state-owned enterprises in Indonesia that has variety of community development programs, specifically in farming sector.

PG also contributes in the form of youth development programs especially in East Java.However, PG’s challenge was to build engagement and digital conversations among its target audience, which is the ‘millenials’.

 

What We Did

Petrokimia Gresik needed to deploy national strategic communication to the public. Konner helped designing collaboration between Petrokimia Gresik and the youth community and influencers in East Java with a program called Influencer Journey.

 

Petrokima Gresik’s Community Activation that involved East Java youth communities was aiming to strengthen Public communication as one of the oldest state-owned enterprises in Indonesia.

 

Furthermore, seeing the potential strength of message Petrokimia Gresik has, Konner then optimized the media buying through Youtube, Twitter, Instagram, and Facebook that targeted public participation.

 

Result in 1 month:

  • 500k+ Video Views
  • 110k+ Engagements
  • 4m+ Impressions
  • 26k+ Social Media Followers
  • 100 Influencers Participation in Below the Line Activity
  • 150 User-generated Content from Influencers